PIZZA INDUSTRY TRENDS
As detailed in the Pizza Power Report, 4 themes kept appearing again & again: Quality, Ingredients, Technology and Youth Culture.
Consumers are increasingly insisting on the freshest, healthiest ingredients, a trend driven largely by younger segments of consumers, who also demand the highest technology available to facilitate ease of ordering & delivery.
Regional pizza varieties are on the rise, due in part to social media. The younger generation wants to know what’s in their food, affording a great opportunity for pizzeria restaurants to dominate their market, because they can.
Although dinner still dominates the pizza industry, other day parts, such as lunch and breakfast, have gained traction. According to an Economic Research consumer survey, breakfast is the fastest-growing day part in the restaurant industry. Egg and ham pizzas for breakfast are gaining popularity, with 17% of frequent pizza consumers reporting they have eaten pizza for breakfast.